{"product_id":"speakeasy-sign-whiskey-is-calling-carved-wood","title":"Speakeasy Sign — Whiskey Is Calling Carved Wood","description":"\u003ch2\u003eProhibition Lettering, Cut Deep Into Dark Walnut\u003c\/h2\u003e\u003cp\u003eA \u003cstrong\u003espeakeasy sign\u003c\/strong\u003e lives or dies on atmosphere. Heavy western serifs, a carved dot at each end of the second line, deep dark walnut so the pale letters come up out of the shadow. Whiskey Is Calling — short enough to read across a dim room, which is where it belongs.\u003c\/p\u003e\u003ch3\u003eCut Into the Wood, Not Printed On It\u003c\/h3\u003e\u003cp\u003eThe letters are CNC-carved down through the stain into raw pine, so what you are reading is actual depth, not ink. Run a thumb across it. That pale-against-dark contrast is why it still reads across a dim room, and why it will not chip, peel, fade or bubble the way printed decor does by year two.\u003c\/p\u003e\u003ch3\u003eWhere It Ends Up\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasement speakeasy\u003c\/strong\u003e — on the brick behind the bar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhiskey shelf\u003c\/strong\u003e — above the decanter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCigar or tasting room\u003c\/strong\u003e — low light, high contrast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudy or den\u003c\/strong\u003e — beside the good chair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Specs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSolid locally-sourced pine or poplar from an Amish mill — never MDF\u003c\/li\u003e\n\u003cli\u003eThree sizes: Small 16\" x 3.5\", Medium 24\" x 5.5\", Large 30\" x 7.25\"\u003c\/li\u003e\n\u003cli\u003e20 hand-applied stain and paint finishes\u003c\/li\u003e\n\u003cli\u003eCNC-carved lettering — never printed, never vinyl, never a decal\u003c\/li\u003e\n\u003cli\u003eSawtooth hanger pre-installed; handmade in Kentucky, free U.S. shipping\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFor The Room With The Good Bottles\u003c\/h3\u003e\u003cp\u003eHousewarmings, bar builds, retirements, birthdays for whoever keeps the whiskey worth opening. Deep dark walnut with pale carved lettering. 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